Blue Zone- a digital world.

Blue Zone project! In collaboration with ITESO, Media Deck designed an exciting and transformative architectural endeavor for an intersection in Guadalajara, Jalisco. The Blue Zone project revolves around integrating a new cross-path with a small park and enhanced sidewalks. Our objective is to develop a creative design solution and produce engaging products that effectively promote and showcase this architectural project to the community and stakeholders.



  1. Conceptualization: The Blue Zone project will conceptualize and bring to life a design solution that embodies the essence of the proposed architectural endeavor. It will capture the aesthetic appeal, functionality, and sustainability aspects of the new cross-path, park, and sidewalks.
  2. Promotion: Media Deck will develop a range of promotional products and materials to effectively communicate the project's vision, benefits, and the positive impact it will have on the urban environment and community in Guadalajara.
  3. Engagement: Blue Zone aims to engage and inspire the target audience by creating an immersive and interactive experience that allows them to envision this architectural project and its potential to enhance the intersection and surrounding area.
  4. Collaboration: The Blue Zone project encourages collaboration between Media Deck, architects, urban planners, and other stakeholders involved in the project. This collaborative approach will foster effective communication, idea exchange, and valuable feedback.

Features and Components:

  1. Design Solution: We will develop a creative design solution that integrates the new cross-path, park, and sidewalks seamlessly into the existing urban fabric. It will prioritize safety, accessibility, and aesthetics to create a cohesive and visually pleasing environment.
  2. Visual Presentations: Media Deck will produce visual presentations such as 3D renderings, concept sketches, and mood boards to effectively convey the project's design intent, showcasing the proposed architectural elements and their integration within the intersection.
  3. Promotional Products: We will create a range of promotional products, including brochures, pamphlets, posters, and digital media, to communicate the project's objectives, benefits, and its positive impact on the community. These materials will be distributed to stakeholders, residents, and potential investors.
  4. Interactive Experience: Blue Zone will leverage interactive technologies to create an engaging digital experience. This may include virtual tours, augmented reality (AR), or interactive maps that allow users to explore and interact with the proposed design elements, bringing the project to life in a dynamic way.
  5. Community Involvement: The Blue Zone project values community input and will actively engage with local residents, businesses, and organizations through workshops, public consultations, and feedback sessions. This inclusive approach ensures that the final design aligns with the needs and aspirations of the community.

With Media Deck, The Blue Zone project will be a vibrant and functional urban space that enhances the quality of life in Guadalajara while promoting sustainable and people-centric design principles.

Architecture, Urban Design, Digital
City of Zapopan
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